Inherit Clothing Company was founded in 2018 by Amy and Anthony Ekren, with a mission to provide stylish and modest clothing while fostering a community centered around faith, family, and authenticity. Amy, who personally embraced modest dressing, found it difficult to find stores that met her needs, which led her and her husband to start Inherit.
Initially launched as an online Shopify store, the brand has since expanded to include a physical retail location, now serving thousands of customers each month.
The demand for modest fashion in the U.S. continues to grow, with the market projected to reach $65.8 billion by 2025. Amid this growth, the Ekrens remain committed to balancing authenticity with expansion, focusing on meaningful connections with their customers.
One of the key factors behind Inherit’s success is its unwavering commitment to its identity and mission. Instead of chasing every fashion trend, they carefully select styles that align with their brand’s modest aesthetic. They have also learned that business growth is not always a linear path—taking a step back during challenging times can provide valuable insights for improvement.
Currently, Inherit is focusing on live sales, an innovative approach that allows online retailers to interact with customers in real time, enhance transparency, and build deeper relationships. Through this strategy, Inherit has solidified its place as a leading brand in the modest fashion industry.
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